Role Experiential Design Lead
The Casamigos Airstream RTD Margarita Tour brought the brand's ready-to-drink margaritas to life through a festive, mobile brand experience featuring a custom Airstream trailer.
CREATING A FESTIVE BRAND EXPERIENCE
The "Tinsel" themed Airstream served as a traveling cocktail lounge, custom-branded with holiday aesthetics and premium touches. The mobile activation toured select cities during peak social seasons, bringing Casamigos RTD Margaritas directly to consumers at outdoor festivals, private events, and high-traffic gatherings.
SHOWCASING THE RTD PRODUCT LINE
Casamigos launched its first Ready-To-Drink Margaritas in four bold flavors: Classic Lime, Passionfruit & Prickly Pear, Guava & Hibiscus, and Strawberry & Colima Lime. Each 200ml can features 10% ABV, is gluten-free, and is crafted with authentic Casamigos Tequila, triple sec liqueur, and real juice.
INTEGRATING BRAND STORYTELLING
The experience embraced the "Anything Goes with my Casamigos" campaign philosophy, celebrating friendship, spontaneity, and effortless enjoyment. The Airstream's festive design and intimate serving style created Instagram-worthy moments while sampling all four RTD flavors.
DRIVING ENGAGEMENT AND TRIAL
The mobile tour generated significant consumer engagement through:
•Multiple city tour stops across key markets
•Direct product sampling of all RTD flavors
•Custom branded merchandise and photo opportunities
•Social media activation and influencer partnerships
•Retail integration driving purchase intent
