TikTok Clubhouse US OPEN

Role Senior Experiential Lead - Concept & 3D design

Spatial Design · 3D Design & Visualization · Design Development · Sponsor Integration · Production

Agency Mirrored Media Entertainment

An immersive US Open clubhouse translating TikTok’s energy into a playful, social environment built around tennis, content and community. An invite-only TikTok Clubhouse in New York during the US Open, built for TikTok for Business and TikTok Creators as a content-first destination for tennis-week culture — where creators, talent, and fans could show up, play, and post.

The space translated TikTok's platform energy into a physical footprint: interactive moments, sponsor integrations, and hospitality woven into one cohesive visual language pulled from the buzz surrounding the tournament.

The space brought together interactive moments, sponsor integrations, hospitality and content capture within a cohesive visual language inspired by the culture surrounding the tournament.