Phlur Honey Moon at SEPHORiA 2026

Role Experiential Design Lead - Concept & 3D design

Agency Hatch

Designed for Phlur's booth at SEPHORiA 2026, a Sephora's flagship beauty festival held in Downtown Los Angeles. This activation introduced guests to Honey Moon, the brand's newest fragrance. Working across concept development, 3D design, and fabrication direction in collaboration with creative direction from Phlur, the space translated the fragrance's world, floral notes, golden tones, honey textures, and soft warm moonlight into a physical environment that felt both otherworldly and deeply sensory. Every surface, material, and detail was designed to tell the scent narrative, inviting guests to not just see the brand, but feel it.

CONCEPT RENDERINGS

3D concept renderings for Phlur's SEPHORiA 2026 activation, stepping into a dreamlike Honey Moon environment. As the lead designer, I worked in collaboration with Hatch from spatial concept through fabrication direction.

INSTALLATION

Phlur’s Honey Moon fragrance brought to life at SEPHORiA 2026, translating the fragrance's soft floral notes and warm moonlight into a fully sensorial environment, from initial concept through the final build.