Role Experiential Design Lead
The Casamigos Airstream RTD Margarita Tour brought the brand's ready-to-drink margaritas to life through a mobile brand experience featuring a custom Airstream trailer.
CREATING A FESTIVE BRAND EXPERIENCE
The RTD Margarita Airstream is a vibrant, modular brand activation for events. The experience included a branded photo activation, chill zone, and traveling sampling pod, guests were encouraged to snap and share memorable moments in front of branded setups designed for photo moments, with elements like lounge areas, picnic tables, a DJ booth, and a Casamigos-branded "Anytime, Anywhere Margarita" tagline.
SHOWCASING THE RTD PRODUCT LINE
Casamigos launched its first Ready-To-Drink Margaritas in four bold flavors: Classic Lime, Passionfruit & Prickly Pear, Guava & Hibiscus, and Strawberry & Colima Lime. Each 200ml can features 10% ABV, is gluten-free, and is crafted with authentic Casamigos Tequila, triple sec liqueur, and real juice.
INTEGRATING BRAND STORYTELLING
The experience embraced the "Anything Goes with my Casamigos" campaign philosophy, celebrating friendship, spontaneity, and effortless enjoyment. The Airstream's playful design and serving style created Instagram-worthy moments while guests could sample all four RTD flavors.
DRIVING ENGAGEMENT AND TRIAL
The mobile tour is generating consumer engagement through:
•Multiple city tour stops across key markets
•Direct product sampling of all RTD flavors
• Custom-branded merchandise and photo opportunities
