Role Experiential Design Lead

Agency Tinsel Experiential

The Casamigos Airstream RTD Margarita Tour brought the brand's ready-to-drink margaritas to life through a mobile brand experience featuring a custom Airstream trailer.

THE ANYTIME, ANYWHERE MARGARITA

The Airstream RTD Margarita activation is a traveling party pod designed to bring Casamigos' "Anything Goes" campaign to life. As a mobile brand experience, the Airstream served as a vibrant hub for social gatherings, embodying the spirit of celebrating with friends anywhere, anytime. The activation featured a branded photo moment area, lounge zones with comfortable seating, product sampling stations showcasing all four RTD flavors, and interactive elements like a DJ booth to create an energetic party atmosphere—reinforcing the message that premium margaritas can travel with you to any celebration.

SHOWCASING THE RTD PRODUCT LINE

Casamigos launched its first Ready-To-Drink Margaritas in four bold flavors: Classic Lime, Passionfruit & Prickly Pear, Guava & Hibiscus, and Strawberry & Colima Lime. Each 200ml can features 10% ABV, is gluten-free, and is crafted with authentic Casamigos Tequila, triple sec liqueur, and real juice.

INTEGRATING BRAND STORYTELLING

The experience embraced the "Anything Goes with my Casamigos" campaign philosophy, celebrating friendship, spontaneity, and effortless enjoyment. The Airstream's playful design and serving style created Instagram-worthy moments while guests could sample all four RTD flavors.

DRIVING ENGAGEMENT AND TRIAL

The mobile tour is generating consumer engagement through:

•Multiple city tour stops across key markets

•Direct product sampling of all RTD flavors

• Custom-branded merchandise and photo opportunities